As a Ballina business owner, you’ve probably heard about SEO and how it helps your website rank on Google.
Often it seems like some technical thing that the experts know all about, it appears to be expensive with no tangible outcomes. You’ve heard that you need it because it will drive more customers to your business but, you’re not sure where to start.
Here we’ll explain in simple terms what SEO is and how it will help your business be found by more people online and drive more sales or bookings with your business.
What is SEO?
Search engine optimisation is the practice of implementing actions that over time make your website rank well and increase the quantity of free (organic) traffic (customers) and quality of traffic (potential enquiries) to your business online.
How does SEO work?
SEO in Ballina works by showing the search engines (Google, Bing) that your content is the best result/answer for a searched topic or question.
Natural or organic results show up when a person searches to find answers or a business to help them with their needs. Over time, as certain things are searched and clicked on, they will rise in ranking as the best option for a searched query.
Websites that are well built and optimised will rise to the top and become the authority for the searched term, owning that position on Google above their competitors who have not undertaken SEO efforts.
What’s included in SEO?
There are a number of important steps and actions to complete as part of an SEO campaign and are known as a ranking factor, something that affects how well a website will rank. These include:
- Keyword research.
- Page content quality.
- Fresh, regular content.
- SSL certificates.
- Page load speed.
- User experience.
These actions work simultaneously in support of each other to rank online and are seen by potential customers.
How long does it take to get results?
SEO in Ballina is a long-term investment. You won’t get results overnight (with rare exceptions) but, done right, over time you will see the results online and inside your business.
For a new business starting out with a new website, SEO and Local SEO efforts, we plan for a program over 12 months. It simply takes time to create these items and Google to recognise them and start ‘indexing’ them in the search results.
In the initial months, we don’t expect to see big numbers and high ranking. At this stage, we are building the foundations to grow the business online.
Around month three (3) we will typically see good movement and results as the actions are taken have been seen by Google and ‘indexed’ in the search engine library. In the following months, we will start seeing strong results and improvements and data that helps us make educated decisions and plan more content, blogs to further boost SEO results.
For an existing business that has been online for some time, we will audit the current standings and assess the performance of the website and SEO efforts. Think of it as a health check.
We can then make changes and improvements to correct and optimise SEO results and achieve strong results for the business.
If everything is done correctly and meets Google’s requirements, this will happen faster. It’s also important that these efforts are maintained monthly to ensure they are performing and being found.
How much does SEO cost?
There are a number of considerations to factor into the cost of SEO. This will depend upon the current state of the business online and what is required to be done.
As mentioned, we will perform a health check so we know exactly what is required to be done and how long it will take to complete.
Once we have this established, we can provide an honest quote and program to perform SEO work for your business. There will be no hidden costs, everything is presented upfront to fit your budget. We know doing something is better than doing nothing and we will take care of the heavy lifting and provide you with monthly reports on the results and work done.
To discuss your SEO needs, call us on 0410 965 385