SEO or search engine optimisation is the practice of improving website pages to increase the quantity and quality of visitors or traffic to a website.
The quantity of traffic is through searchers clicking through to a website when they search for an answer to their query?
The quality of traffic is achived when a website offers the best answer, product or service for a persons search query.
The outcome is that a website that achieves these results will rank higher on the Google and Bing search engines, ultimately driving more enquiries and sales to your business online.
These search results are known as Organic or naturally found, not paid ads, making SEO more affordable and sustainble for the long term.
How do you manage SEO?
There are a number of actions done behind the scenes to create a successful SEO campaign.
These include items that are considered ranking factors by Google and Bing, relevant and high quality page content and keywords that people use to search and find answers online.
In addition, good SEO professionals will also implemet other key actions such as backlinks, citations and infographics to boost SEO or ranking results.
How long will it take to rank?
SEO is a long term plan. No matter how good a website is and the SEO actions completed, it will take time to be found (indexed) and ranked on Google.
It’s not uncommon to expect at least 2-3 months to start seeing good results. Managing and maintaining SEO ongoing will produce strong ranking results and drive more enquiries to a business.
You can have confidence that we know what is required to be done and that it will be managed over time with an ROI for your business.
How do I start with SEO?
To get started, simply contact us today to discuss your needs. We can perform a health check on your business online, then develop a plan to improve and achieve high SEO results on Google.