Local SEO Northern Rivers
You may be facing competition from other businesses providing similar services to yours who may out-rank your website online. You may have also tried some SEO efforts and website updates to help boost your ranking or run Google paid ads.
If you’re a local business or services provider in the Northern Rivers region, you’ll want to rank at the top of Google to help drive enquiries, sales and bookings for your business.
During the Covid lock downs, some businesses saw a spike in website traffic including food delivery services while some saw a decline such as the finance industry, brokers, insurance, financial planning.
We’re seeing things starting to get back to normal online, so now’s the time to review your local business online and take steps to ensure you’re the top choice with your potential customers.
How To Rank For Local SEO
There are a number of ways to rank your business in the top positions on Google, some are free and only involve some time to set up. The following details the key items to make sure you have in place:
Google My Business – GMB
The Google My Business listing is the top listing to have in place. This provides Google with your business information and products/services you provide and where you deliver them.
A fully completed listing with all contact information, areas geographically serviced, products/services offered, photos and posts will rank higher than a business that is not complete.
If you have this listing now, take the time to review that the information is correct and fully complete. In addition, it is ideal to create a post on a weekly basis sharing useful information with a photo and link back to a specific website page using the Learn More button.
Citations are online listings that you can typically create for free, including True Local, Yellow Pages and many more. These listings then link back to your website to help you rank better and be seen more often when people search on Google. We’ve provided a list of the top citations to set up here.
Creating regular content on your website is a ranking factor, that is, supports how well you rank. If you’re producing at least 2 blog posts per month, this will meet Google’s requirements, 4 is ideal if you can.
Blogs can be on the services/products you offer, work completed, important information, changes relating to your industry. These should be written with a minimum word count of 500 words, again a ranking factor.
Ideally you include keywords such as the products/services you offer, locations or town names to be seen in Google searches over time, leading back to your website.
Backlinks are links from another website, back to your website. Having high quality backlinks will further improve your websites ranked position. Google sees this as being credible and will reward you with higher rankings.
The citations provided are high quality backlinks so this is a good place to start. Acquiring other links can be more involved so seeking the help of an SEO professional will make this easier for you.
How Often Should I Do This?
It’s recommended that these steps be done every month to over time build high quality foundations for your business online. We can provide various ongoing monthly SEO packages that will do the work for you complete with reporting on what’s been done and how it’s performing.
Arrange A Chat
If you’d like to find out more about our Local SEO Northern Rivers services and planning for your business online, contact us today.